（1）产品定位
(1) Product positioning
按照目前的市场行情来看，汽车金融市场主要被银行和汽车金融公司占据。虽然目前也有P2P公司或者小贷公司主导的车抵贷产品，但汽车融资租赁公司主要的竞争对手还是银行和汽车金融公司。
According to the current market situation, the auto finance market is mainly occupied by banks and auto finance companies. Although there are also car mortgage products dominated by P2P companies or small loan companies, the main competitors of auto finance leasing companies are banks and auto finance companies.保定平面设计培训 保定室内设计培训 保定空调移机 保定太阳能维修 保定厨房排烟 雄安管道通风
（2）渠道定位
(2) Channel positioning
渠道定位和汽车融资租赁公司的组成有密不可分的关系。如果本身就是汽车经销商集团，那么一般都采取集团渠道内+渠道外的模式结合。而如果融资租赁公司本身并没有4S店做依托，那么一般都采用外部SP渠道拓展也进行。
Channel positioning is closely related to the composition of automobile financial leasing companies. If it is an automobile dealer group, it generally adopts the combination of in channel + out of channel mode. If the financial leasing company itself does not have a 4S store to rely on, it generally adopts external SP channel expansion.